Do three supermarket ads constitute a trend? Hard on the heels of Sainsbury’s Big Friendly Giant from New Commercial Arts come Havas for Asda and McCann for Aldi with two more animated tales: both big productions. Asda is ‘going gnome’ for Christmas.
While Aldi’s Kevin the Carrot, making his 9th Christmas appearance – surely a record and not just for carrots – confounds a plot to steal the ‘spirit of Christmas.’
https://www.youtube.com/watch?v=dJ1vQesB9hk
File under family entertainment. Neither advertiser drops the ball but do they slot it through the posts? Like the people in the Asda ad (not really a gnome person), Kevin the Carrot usually tops liking polls at Christmas. Is this tale a bit too complex?
MAA creative scale (both): 6.
