Cross-border advertising framework includes Landsec’s Piccadilly Lights and access to Tokyo’s Shibuya Crossing
Out of Home advertising companies Ocean Outdoor UK and Hit Co., Ltd. have entered a mutual exclusive agreement to market and sell each other’s premium inventory in their respective markets.
Both companies operate high-impact DOOH networks in major cities and landmark locations across Japan and the United Kingdom. Through this mutual exclusive agreement, Hit Co., Ltd and Ocean will serve as the exclusive sales contact points for each other’s OOH media portfolio to brands, advertisers and agencies in their respective countries.
In Japan, Hit Co., Ltd. operates:
Shibuhachi Hit Vision, one of Japan’s largest digital signage displays positioned directly in front of Shibuya Station’s Hachiko Square.
Synchro 7 Shibuya Hit Vision, a synchronized seven-screen digital signage network offering extensive visibility across the Shibuya Station district.
Metropolitan Expressway Digital LED Board, a high-impact LED network running along Tokyo’s busy metropolitan expressway.
High-profile OOH displays in major commercial hubs including Ikebukuro, Harajuku and Osaka.
In the UK, Ocean operates:
The world famous Piccadilly Lights on behalf of Landsec.
BFI IMAX, Europe’s largest digital advertising canvas in Waterloo, London.
The Curve, a large format curved digital screen situated in Leicester Square, London’s thriving entertainment district.
UK-wide DOOH networks across 20 major UK cities including Manchester, Birmingham and Glasgow
Announcing the deal, Ocean Outdoor UK CEO Nick Shaw said: “This partnership allows global brands to extend their presence by leveraging some of the best and most desirable screens in Digital Out of Home. Our agreement with Hit extends Ocean’s international Alliance footprint across Japan, giving advertisers a seamless opportunity to prime their global media and brand awareness campaigns.”
Ocean’s international Alliance network spans 13 countries including the USA, China, Australia, Spain, Italy, Sweden, the Netherlands and France.
