Iggy Pop is now a familiar face in advertising, but this is his most bizarre foray yet into the commercials world.
Who would have thought he’d be advertising kitchen sinks? Yet here he is fronting an ad for German brand Schock by agency Saint Elmo’s Munich, with Bavarian Forest animals dancing on his shoulders and hair that looks like it could belong to Jennifer Aniston.
https://www.youtube.com/watch?v=mipiuAoXDQo
Back in 2016 he told the audience at Cannes Lions that “Marketers have two faces, three mouths and ten sets of ethics.” Since then he has lent his face and music to a number of brands, including On the Beach, Marshall audio, and Virgin Media O2.
Iggy Pop gets away with it though, because despite everything he has only one face, one mouth, and one set of ethics.
MAA creative scale: 6
