Lola seems to go its own (very) sweet way whoever owns it: now it’s Omnicom following its takeover of IPG and former Lola owner MullenLowe.
Once upon a time Lowe (originally Lowe Howard-Spink) was a great agency with a pronounced anarchic streak and the genes clearly live on among Lola’s Madrilenos.
‘Airplane’ for Axe (Lynx in some places) is one of seven World Cup films en route and a gem.
MAA creative scale: 9.
