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Uber takes a train trip with Mother

Advertiser brands Creative Agencies News

First it was cars, then food, bike hire, flights, coaches, car hire and grocery shopping. Trains are also on the app, dramatized by Mother in a campaign that plays on those awkward moments that are so familiar to Uber Ride customers.

They are very well observed, and well timed ahead of the Christmas getaway – although train travel is a bold area to be promoting right now.

MAA creative scale: 8

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