It’s not that long ago that Samsung was reckoned to the world’s biggest advertiser (that honour now goes to Amazon – like just about everything else) although its ads, through a multitude of agencies, never had the enviable consistency of Apple’s, a long time combo of star-studded in-house and TBWAMedia Arts Lab.
Samsung’s latest attempt to unseat the might Apple is the Galaxy Z Flip4, on the face of it a sensible way to make ever bigger mobiles handier, ie smaller.
Wieden+Kennedy Amsterdam has been on the case with a spin on teeny horror movies dramatising the angst of switching phones and here’s the latest: ‘Join the Flip Side,’ the dark side that is, as well. Once you see one of the things you can’t get them out of your mind..
https://www.youtube.com/watch?v=4P65EJKIUwM&t=7s
It’s quite intriguing but isn’t there a simpler way to dramatise phone switching angst?
MAA creative scale: 5.
