Some good ads around this week including some early release Super Bowl spots (Sunday.)
But if it’s the Super Bowl it’s hard to ignore Budweiser and its long-serving Clydesdale dray horses (may be terrible beer in the US but, hey, this is advertising.)
FCB New York under, first, Susan Credle and now Michael Aimette has won a hatful of awards recently for a number of clients. Reinventing the Clydesdales (without frightening the horses) is no mean feat so here we have a precocious youngster, eager not to be left out.
Classic big agency advertising: (pretty) high art and low commerce.
Wonder if Credle, now IPG’s creative supremo, and others will stick around after the Omnicom/IPG merger? They should try hard to keep them.
