Lay’s plays Super Bowl farming card

Lay’s is owned by the mighty Pepsico although one doubts that all three minutes of this will run in the Super Bowl (at market rates that comes to about $40m..)

But if you don’t have Clydesdales to hand a good ol’ American farming family and a cute child usually seem to play well. From Highdive and Hungry Man.

Wonder if there’ll be a stream of patriotic MAGA ads this year?

MAA creative scale: 5.