The UK’s Hollywood Bowl has appointed Joan London as its new creative agency following a competitive three-month pitch. The agency is tasked with strengthening bowling specialist Hollywood Bowl’s market-leading position within the wider competitive socialising market.
The first work under the new brand platform is due to be released in early 2027.
Hollywood Bowl group marketing director Pippa Woodstock says: “JOAN London stood out to us for its understanding of the challenge ahead and its ability to combine a strong strategic perspective with creative thinking. We were looking for a partner that could help us build on Hollywood Bowl’s existing brand strength while bringing the brand to a wider audience and creating more reasons to choose us. JOAN London demonstrated a clear understanding of where we want to take the brand, and we’re excited to be working together.”
Agency head of strategy Nicky Vita says: “We’re delighted to be working with Hollywood Bowl at such an important point in the brand’s growth. The pitch gave us a clear opportunity to bring our strategic and creative thinking to a brand with huge awareness and strong potential to grow its relevance with new audiences. We’re excited to be partnering with the team to help broaden the occasions Hollywood Bowl is considered for and strengthen its position in the market.”
