The UK’s National Lottery, which usually confines itself to hard sell, has produced a winner with VCCP: what we used to call a CGI reindeer prepping itself for the festivities. You can see the join but only just.
Diverting. You’re happy to watch it more than once.
And a lottery ticket or two isn’t a bad gift if funds are tight.
MAA creative scale: 8.
You expect something a bit special from Amazon at Christmas and this year’s in-house effort is a lovely film, showing a teenage girl fighting her way home through blizzards, storms and the transport system. It even has what sounds like the real Macca with a Beatles classic.
But wouldn’t social services become engaged if you put your daughter through this? Know that ads, especially at Christmas, are a tangent to reality but you do rather worry for her. Isn’t Amazon supposed to do the delivering?
MAA creative scale: 6.
