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British Airways gets festive in new work from Uncommon

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Uncommon continues to demonstrate that its Grand Prix-winning “A British original” campaign for British Airways has legs.

A batch of Christmas executions are currently brightening up commutes and city streets with seasonal messages. A second initiative lets people surprise friends and family with a personal handwritten welcome home message, displayed in airports and digital outdoor media.

As always with this campaign, they are beautifully art-directed. It will be interesting to find out how much impact they are having on British Airways’ business results.

MAA creative scale: 6.5

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