Advertiser brands
Is AI really a good idea for agencies?
Open AI’s Sam Altman has admitted his agentic bots keep escaping and he doesn’t know what to do about it […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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Advertiser brands
More clients move to payment by results – WFA
A new report by the World Federation of Advertisers and Agency Mania Solutions reveals that the use of labour-based models […]
Advertiser brands
MAA Ad of the Week: Mekanism for Advertising Week New York
Many of you may have have been there: grappling with an AI solution when the simple human to human way […]
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George Parker: when Dell was the direct original
My last two MAA columns have stressed the effectiveness of well written, informative and intelligent copy that encourages readers to […]
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Greater Anglia pulls into Pablo
Greater Anglia, the rail operator for the East of England, has moved its creative account to independent agency Pablo, with […]
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Wilson departs WPP for second hot seat at Diageo
WPP CFO Jennifer Wilson, a key ally of CEO Cindy Rose, is leaving to join Diageo after three years with […]
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WPP launches flagship London production hub
WPP has opened Devon’s Point, a new, flagship production facility in East London, further proof it’s planning a one-stop ad shop. […]
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Orange heads into space
Orange is heading into Elon Musk territory – with a lively female astronaut – courtesy of Publicis Conseil and directors […]
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FlixBus appoints Mother Berlin as lead global creative agency
Fast-growing coach operator FlixBus, which was founded in Munich in 2011, has appointed Mother to handle brand communications worldwide starting […]
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Macmillan returns creative duties to VCCP after split with AMV
As many as ten agencies pitched for Macmillan Cancer Support’s creative account after the business split with AMV earlier this […]
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For all wheelkind: Halfords rolls into new lanes
We don’t tend to see so much straight advertising from Dentsu Creative these days, but here they are with a […]
Advertiser brands
Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few […]
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