Advertiser brands
MAA Ad of the Week: Mekanism for Advertising Week New York
Many of you may have have been there: grappling with an AI solution when the simple human to human way […]
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Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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Advertiser brands
Wilson departs WPP for second hot seat at Diageo
WPP CFO Jennifer Wilson, a key ally of CEO Cindy Rose, is leaving to join Diageo after three years with […]
Advertiser brands
George Parker: when Dell was the direct original
My last two MAA columns have stressed the effectiveness of well written, informative and intelligent copy that encourages readers to […]
Advertiser brands
WPP launches flagship London production hub
WPP has opened Devon’s Point, a new, flagship production facility in East London, further proof it’s planning a one-stop ad shop. […]
Advertiser brands
Orange heads into space
Orange is heading into Elon Musk territory – with a lively female astronaut – courtesy of Publicis Conseil and directors […]
Advertiser brands
Greater Anglia pulls into Pablo
Greater Anglia, the rail operator for the East of England, has moved its creative account to independent agency Pablo, with […]
Advertiser brands
FlixBus appoints Mother Berlin as lead global creative agency
Fast-growing coach operator FlixBus, which was founded in Munich in 2011, has appointed Mother to handle brand communications worldwide starting […]
Advertiser brands
Feeling is believing: why immersive DOOH is a creative’s dream
By Melanie Blood, Head of Ocean Labs, Ocean Outdoor UK. You’ve probably noticed the market shift over the past few […]
Advertiser brands
Macmillan returns creative duties to VCCP after split with AMV
As many as ten agencies pitched for Macmillan Cancer Support’s creative account after the business split with AMV earlier this […]
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Dinosaur’s Ben Tyson picks his Desert Island Ads
Sure, there are more pressing things to think about on a desert island. Shelter. Fresh water. Why the handprint on […]
Advertiser brands
Is Sydney really the sporty type?
Here’s Sydney Sweeney’s Novig “sports” ad – make your own mind up. Harmless fun or a bit desperate?
Advertiser brands
For all wheelkind: Halfords rolls into new lanes
We don’t tend to see so much straight advertising from Dentsu Creative these days, but here they are with a […]
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