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MAA Ad of the Week: KFC’s Game Show by Mother
There aren’t that many ad campaigns these days that will go down in the annal of ad history but Mother’s […]
Home | Advertisers
Olivia Rhye • 10 hours ago
MAA Ad of the Week: Lucky Generals for Holland & Barrett
Lucky Generals, which seems to have placed its bet correctly when it chose to join Omnicom’s TBWA, is having quite a…
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IPA Effectiveness Grand Prix goes to Currys, AMV BBDO and Spark Foundry
Currys was a strong winner of the 2026 IPA Effectiveness Grand Prix – and a popular choice in the room […]
Media / PR agencies
Omar Oakes: Netflix crowns itself king of telly
The streamer’s first UK upfront wasn’t just a sales pitch. It was a coronation. The thing about coronations is they […]
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KFC gameshow puts ‘believers’ through a £50k test of faith
Three years in, KFC’s “Believe in Chicken” series is getting its own game show. This latest instalment brings a clever […]
Advertiser brands
Chanel goes all-in on branding for Boat Race’s move to Channel 4
Chanel has been title sponsor and official timekeeping partner of the annual Oxford v Cambridge boat race for the last […]
AdTech / Finance / Analysis
Iconic Out of Home (OOH) improves brand perception and consumer confidence over and above static OOH and other media channels.
A new independent research study released by Ocean Outdoor reveals how premium and iconic Out of Home (OOH) improves brand […]
AdTech / Finance / Analysis
WPP Media doubles down on barter with Ryan hire from Orion
Working out exactly what someone does from their title is ever more difficult in today’s corporate environment and adland is […]
Advertiser brands
Toy Story: Droga5 turns Smyths catalogue into a best friend
Droga5 Dublin won the Smyths Toys business from McCann Manchester in early 2024. There was a Christmas campaign in 2025, […]
AdTech / Finance / Analysis
Is AI really a good idea for agencies?
Open AI’s Sam Altman has admitted his agentic bots keep escaping and he doesn’t know what to do about it […]
Advertiser brands
More clients move to payment by results – WFA
A new report by the World Federation of Advertisers and Agency Mania Solutions reveals that the use of labour-based models […]
Advertiser brands
MAA Ad of the Week: Mekanism for Advertising Week New York
Many of you may have have been there: grappling with an AI solution when the simple human to human way […]
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D&AD awards four Black Pencils as Isle of Any dominates
Isle of Any, the New York shop launched by Droga5 refugees only last year, took two Black Pencils and two […]
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