MAA Ad of the Week: Neverland for Which?

This new campaign from Neverland and WhyProjects is unlikely to detain awards juries too long but it’s more than timely.

Business as a whole is under attack for failing to deliver the consumer benefits it’s supposed to with the social media platforms (as usual) in the dock for foisting all sorts of untruths on their market of increasingly reluctant and restless captives.

The venerable Which? has been telling UK consumers the truth about products and services for decades now so it’s the right time to get on the front foot. Can it combat Mark Zuckerberg and co? Be nice to think it could.