BT takes corporate route with Uncommon

Interesting to see that BT is going back to BT after majoring for years on mobile brand EE.

Uncommon has produced what looks like a good old corporate ad, the sort that first appeared on ITV’s News At Ten all those years ago – for big organisations like Hanson Trust. This time telling us there are all sorts of brilliant things behind BT (Brilliant Things.)

There seems to be an emergency, with a Stephen Hawking type V/O. A brave attermpt at repositioning the mighty utility.

MAA creative scale: 6.

This is a revised and updated version of an earlier story.