Orange heads into space

Orange is heading into Elon Musk territory – with a lively female astronaut – courtesy of Publicis Conseil and directors Julien and Quentin of Hamlet, purporting to show its network has never stopped pushing back boundaries. This time with the investor’s friend, satellite technology.

We rather miss Orange ads in the UK, suffering instead price-driven barrages from EEC (which bought Orange here) and Publicis Conseil sister agency Saatchi & Saatchi.

MAA creative scale: 7.5.