Didn’t know Van the Man licensed his music for ads but it’s a smart choice by BBH for Monzo, one of those new internet banks that’s quietly taking over the world.
Would a bluesy laid-back feel have worked for BBH’s previous big banking client Barclays? Not really – although the ads were excellent, such companies are more redolent of big profits, big bonuses and branch closures than anything you’re likely to feel warm about.
Banks are always telling us that if we tax them more we’ll nip growth in the bud. So we don’t but where’s the growth? Barclays is currently boasting that it’s backing British industry with £25bn. Be interesting to see how and where this get spent.
