You have to hand it to Unilever’s Dove, it certainly ventures where brands wouldn’t just a few years ago.
And it’s still mining that recent rather rather bloated football football tournament, this time with pictures from Getty Images of football fans letting it all hang out. Well not everyone can win.
“Football is one of the few places where men’s tears are met with celebration instead of judgment,” said Louis Piereck, global head of brand, Dove Men+Care. ‘Portraits of Care’ celebrates men being vulnerable while asking why this is such as big deal. We hope these portraits encourage people to see men’s tears as an expression of unapologetic authenticity.”
Whatever happened to the stiff upper lip?
From Ogilvy presumably. Certainly a campaign with staying power.
