Honda mines its great days in new Pablo campaign

Honda’s ‘Power of Dreams’ was one of the high points of what we might call the great age of UK creativity (it may not have sold that many Hondas but it made a lot of reputations) and Pablo is bravely invading the same territory with its new spin on ‘Dreams..Engineered.’

Has elements of some of Fallon’s work for Skoda too. No harm in that. Why not mine the industry back catalogue?

MAA creative scale: 8.