Apple’s ‘The Greatest’ won a Grand Prix at Cannes with a film paying tribute to users with disabilities. Now “The Invincibles” tells tales of cute dogs that overcome disability, thanks to Apple’s technology.
Trip is a very cute three-legged puppy who is facing a humane killing until he is rescued by his new owner — and Apple’s 3D scanner, which facilitates the crafting of a prosthetic leg.
https://www.youtube.com/watch?v=3BC_lg8iMK4
Other puppies in the series are Eve, Samson and Cleo, all with a front leg prosthetic, and P!nk, who uses a wheeled cart.
Created by TBWA Media Arts Lab for National Dog Day in the US.
MAA creative scale: 4 for the ad, 9 for the tech
