Super Bowl Stallone moves mountains for Paramount+

Here’s another Super Bowl ad, Sylvester Stallone for Paramount+ – yet another star but fair enough for a streamer. Sly seems to have discovered his comedy chops in later life, this time courtesy of Droga5.

Only question about all these is: when there’s a star in everything do they lose whatever value they may have had? Playing against type can work though, as here.

MAA creative scale: 7.