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AI knows no frontiers – but will we go there?

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When you can do anything does it lose its impact because we know it’s not real? It’s AI’s a growing issue in ads as it is in films. It’s already happened with CGI to a degree but AI takes it to a whole new different level.

French production studio Mimagie shows how.

Directed by creative director Daria Sherstobitova. But could it have been done without her…someone will doubtless try.

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