Mother has well and truly put itself on the map in NYC (it’s been there quite a long time in reality) with the Anthropic Super Bowl ad that so annoyed Sam Altman.
Now there’s another lively effort for StreetEasy, a search engine for apartments in the city -‘Be a Forever New Yorker.’ This follows 2025’s ‘Never Become a Former New Yorker’ and 2024’s ‘Let the Journey Begin.’
Among other things, Mother has become a master of short format ads designed as much for VOD/YouTube as mainstream TV.
MAA creative scale: 7.5.
