A far more media-focussed Omnicom has picked up another medium-sized but prestigious account, Lufthansa media from WPP.
Lufthansa’s Tanguy Cartuyvels says; “We need a media model that drives consistency and efficiency across the entire funnel while preserving the distinctiveness of our individual airline brands (Lufthansa, Swiss, Austrian Airlines and Brussels Airlines.)
“In an AI-driven era, Omnicom Media convinced us with an approach that combines the technology, global scale and local expertise our brands need to succeed.”
Whether or not AI is actually going to make that much difference to advertisers remains to be seen but there’s no doubt it’s helping agencies to win pitches. Which may be a worry to WPP Media, inching towards recovery, as it was the first holdco to major on AI back in the Mark Read days. The other biggies, Omniconm and Publicis, have clearly joined the party.
