MAA Ad of the Week: M&S from Mother

As you’d expect (or hope) when the Christmas ads hit there are some strong contenders.

We liked New Commercial Arts’ third outing for Sainsbury’s Big Friendly Giant and Saatchi and Saatchi’s Kristin Scott Thomas opus for John Lewis garnered much praise from the world at large (although some brickbats too.)

But Mother, handed all of M&S for the first time and not just fashion, was our top scorer with 9, deploying every seasonal cliche in the book to advantage with a clever tale featuring James Norton as a hot Santa.

Maybe not quite up to the same advertiser’s Mrs Claus by the much-missed RKCR/Y&R in 2016 but a winner all the same.