Uncommon Creative Studio co-founder Nils Leonard (left) is the new president of UK-based creative champion D&AD. Leonard succeeds Lisa Smith following the completion of her one-year term. As president, Leonard will curate a series of President Lectures at D&AD Alive, a new combined festival including its awards, bringing together different perspectives from across the creative industry.
Uncommon, now part of Havas, is one of the most awarded creative agencies, currently handling major campaigns for BT and British Airways among others.
Leonard says: “D&AD has shaped me and so many people I admire, so being asked to be President is a genuine honour. Creativity is one of the most powerful forces in the world. It builds brands, businesses and culture. Yet almost everywhere we talk about it like a luxury, something nice to have, rather than the engine behind our economies and our future.
“Too many young people are never shown what creativity can be, or that it’s a career, a skill and a way of solving problems. I want to use this year to change that, and to make the case for creativity as something every country should be proud of and invest in. Creativity is our very own human magic, and it is stronger than we think.”
D&AD chairman Tim Lindsay says “Nils has always been a powerful advocate for creativity and original thinking. He’s built his career challenging convention, backing ambitious ideas and pushing for work that has genuine impact.
“D&AD has always stood for creative excellence and the people behind it – setting the bar for great work while giving people the training, opportunities and support to reach it. As we bring different generations, disciplines and perspectives together through D&AD Alive, Nils brings exactly the energy and point of view we want from our President. I’m delighted to welcome him, and I’d also like to thank Lisa Smith for everything she has brought to D&AD and the creative community during her presidency.”
