MAA Ad of the Week: Specsavers from Specsavers

Specsavers has enlivened to ad scene for decades now with its in-house efforts, this time it’s for those fiddly contact lense things.

We used to praise hard-working 30-seconds but they’ve been in short supply recently. Mostly you get a hard sell finished by the cast jigging around in unexplained ecstasy. It’s obviously become the norm to end on dad-dancing happiness, however ridiculous it seems.

Mercifully there’s none of that here, just satisfaction when the bloody things fit.