It’s the ‘sexy’ final curtain for Ikea and Mother

After 16 years, and nearly six weeks after the account officially landed with VCCP, Mother’s final work for Ikea is a series of OOH ads as part of the new “storage is sexy” campaign.

The three posters and three bedroom puns are worth noting as the end of an era. While it’s not exactly going out with a bang, it’s a strong farewell and a reminder that Mother has set a high bar for its successor.

MAA creative scale: 8