Home | Advertisers

Beats by Dre gets rap dividend

Advertiser brands Creative Agencies News

Is it just me or is rap often a substitute for thought in ads – to try to make just about anything yoof?

Apple’s Beats by Dre has enlisted rapper A$AP Rocky (whose partner is Rhiannon) and his agency AWGE for this, showing how everyday life can interrupt an artist’s great works.

Rhiannon (off stage) sends him to the store.

Apple likes people hurdling over urban landscapes. His pile of dollars at the diaper store is a nice touch (it’s in the name.)

MAA creative scale: 8.

Leave a comment

Your email address will not be published. Required fields are marked *

More top stories

Receive the latest news

Choose a free daily or weekly email with the latest news, direct to your inbox

Ocean Outdoor
No 3

250 x 250

250 x 250

250 x 250

Scroll to Top