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MAA blast from the past: the future of banking customer service – circa 2002

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Nigel Farage should think himself lucky about his treatment by NatWest. Could have been worse, according to this ad for Washington Mutual from Sedgwick Road (a branch of McCann I think) in 2002.

Not how WM treated its customers, obs. Clever of them to foresee that “customer service” would come to mean treating customers like cattle though.

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