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Ultimate Christmas dilemma: Iberia airlines puts travellers to the test

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Every Christmas there’s a standout airline ad, and this one by McCann Madrid for Iberia Airlines takes the prize for 2024.

At check-in, four passengers are presented with a choice: return home for Christmas as planned, or take an all-expenses paid trip to their dream destination. Then the cameras – and the families at home – watch as they agonise over the choice.

It’s a clever idea and the cruelty of the choice makes the drama real. It also keeps viewers hooked.

MAA creative scale: 8

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