McCann London has won another Grand Prix in Direct for its Gaming winner Xbox ‘The Everyday Tactician’ while McCann Poland won the Creative Data Grand Prix for Mastercard. This was a tool to help Polish and Ukrainian businesses co-operate following an influx into Poland of Ukrainian refugees.
The Creative B2B Grand Prix went Spain’s David in Madrid and JCDecaux for ‘Meet Marina Prieto’ – a campaign that turned an unknown 100-year-old granny into a real-life influencer.
Gut Sao Paulo won the Media Lions Grand Prix for its work with online retailer Mercado Libre in the lead-up to Black Friday sales in Brazil. Mercado Libre placed ads in TV shows on Brazilian channel Globo instead of usual breaks.
The Grand Prix for Social & Influencer went to ‘Michael CeraVe’ for CeraVe created by WPP Onefluence, led by Ogilvy PR New York, in the Multi-Platform Social Campaign category. The campaign also won Gold Lions for Social & Influencer in the Innovative Use of Creators, Influencers or Celebrities category and for Media in the Innovative Use of Influencers/Creators category.
