Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on from BBH to LOLA Mullenlowe (with a few not-so-good stops in between) it’s doing so again with this campaign, an anarchic effort from the Lionel Goldstein director duo (three ads.)
Quite old-fashioned: it’s funny, engaging and on TV.
But it works online too, with loads of fans.
Must cheer them up no end at Unilever HQ too.
