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Sir Martin Sorrell may own 1.4 per cent of WPP (the biggest individual shareholder as he reminds us below) but he thinks the marcoms giant is no longer “fit for purpose” and the best way to get his money back ...

Bet you didn’t know BMW used to make what were known (I think) as “bubble cars,” but they did. And these uncharacteristic vehicles (compared to BMWs these days) were pressed into service to bring people across the Berlin Wall, it ...

Brad Pitt’s career is going through an upswing (it’s never been down that far) so it’s clever of French online bank Boursorama and agency Buzzman to sign him up. Not that he says very much, nothing at all actually but ...

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

NHS England’s “Every Mind Matters” campaign gets the royal treatment with voiceovers from Harry, Megan, Will and Kate, who urge us to look after our mental health. The line up of stars in the ad, which was written by Richard ...

Here’s a dark film for Ancestry Germany from Anomaly. No idea what it says (perhaps someone can enlighten us.) Don’t mess with the past? MAA creative scale: 8.

Churchill Insurance and Engine (WCRS as was) have sent sent their nodding dog – and Vic Reeves too presumably – to the rest home for brand icons and replaced him with Churchie, to show that with Churchill you can just ...

Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of US Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ ...

BBDO seems to be the go-to agency for period-related campaigns. AMV in London has done well with its Essity “Blood Normal” and “Viva la Vulva” work, and now the New York office has created a gentler, but just as impactful ...