Tag Archives: Youtube

Why online ad blockers may be doing marketers a favour

While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers, there’s more evidence that rather fewer people than expected are looking at the things in the first place. Some European ...

Read More »

Do people nix YouTube ads – as will.i.am says?

I know you’re all fed up with Cannes by now but this is diverting, the spat between Black Eyed Pea will.i.am (or whatever his name is) and WPP’s Sir Martin Sorrell and Google’s Lorraine Twohill over whether people skip YouTube ...

Read More »

Google and YouTube’s top tips for Cannes

Google has, once again, produced what it calls its Cannes to Cannes YouTube ads leaderboard, high-scoring ads on the channel assessed according to views plus other mysterious Google metrics. Its own 2014 ‘Rewind’ from Portal A comes top (last year’s ...

Read More »

Google unveils Ten Commandments for YouTube hits

Those of you who want to create a world-beating viral ad on YouTube (most of you I expect) need look no further. As part of its ten year celebrations of YouTube, Google has released a list of what you need ...

Read More »

YouTube celebrates ten years with best ad contest

YouTube says it’s ‘come of age, – it’s ten, which is stretching the point a little. It was, indeed, founded in 2005 (by three former PayPal employees) and sold to Google in 2006 for a whopper $1.65bn. At the time, ...

Read More »

Dove Hair storms YouTube with ‘Love Your Curls’

What to make of this? Unilever’s Dove has ‘discovered’ that only four out of ten girls like their curly hair. And that this rises to seven out of ten if you put on an impromptu concert telling them you love ...

Read More »

Hyundai unleashes online ‘Exobaby’

Hyundai in the US has teamed with The Viral Factory in a full-on bid to create a viral monster – ‘Exobaby.’ It’s got all the elements – well maybe it’s missing a few kittens – but only 4000 YouTube views ...

Read More »