Tag Archives: Youtube

T&P’s Hornby leads the charge as Google’s Brittin resists outside ad verification

Here’s The&Partnership’s Johnny Hornby on the trail of Google and Facebook again, in one of his regular appearances on Sky News. He wants Google and Facebook to decide whether they’re “platforms” or “publishers” (publishers are legally responsible for their content ...

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YouTube’s top European ads – including a real eye-opener from Momondo

Here’s YouTube’s list of the top-scoring European ads of 2016. We ran the British top scorers yesterday – here. European Ads Leaderboard 1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More 2. John Lewis ...

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Christmas dominates YouTube UK ad list but online specials make strong showing

Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. The ranking is determined by number of views and percentage of organic views versus paid views. Key trends include: *Watch time: The ...

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101 turns to YouTuber Buckley for shameless GAME plug

Agency 101 has produced an interesting spin on the dreaded YouTube influencers – those people paid for plugging products, often without telling you about the payment – for UK games retailer GAME (there are lots of games in this). It’s ...

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YouTube launches six-second mobile ‘Bumper’ ads

Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year olds it says prefer to watch videos on their smartphone, even when there’s a bigger screen available. Which proves, if ...

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YouTube is more effective than TV says Google boss

YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on investment) is greater on its channel than on conventional TV, which should set the thinkers at TV marketing body Thinkbox ...

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Kemp Little: why marketers need to front up if they’re flogging not vlogging

The use of video bloggers or “vloggers” to endorse products in their vlogs (through platforms such as YouTube) is becoming an increasingly prevalent online marketing strategy. As online personalities become more influential, vlogging is an effective way to influence consumer ...

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