Tag Archives: young & rubicam

Kraft and Taxi score again with ‘FIKA’ ad for Gevalia

Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago ...

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WPP’s Sorrell gives troubled Y&R a big vote of confidence with planned move from Madison Avenue to 26-storey Columbus Circle

Well that’s the way it looks anyway as WPP has taken an option to move Young & Rubicam into 3 Columbus Circle, a big refurbed office block off 8th Avenue and near Central Park. This would mean Y&R departing its ...

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$70m Accenture drops Young & Rubicam for TBWA

The turbulence continues at Young & Rubicam with long-term client Accenture, the business services giant that was formerly Andersen Consulting, switching its $70m account to TBWA Worldwide. Accenture has also awarded its global production business to Tag. The switch is ...

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New blow for Young & Rubicam in US as Sears shifts $360m account to Mcgarrybowen

This time it’s Y&R’s Chicago office taking a hit as the giant Sears retail account heads off to Dentsu-owned Mcgarrybowen. Dentsu, which hasn’t always invested sensibly in overseas outposts, made a good choice when it bought Mcgarrybowen, a safe pair ...

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