Tag Archives: X-Factor

Mediacom battles on with branded entertainment

Persuading clients that they should make their own programmes as opposed to buying TV spots or investing in product placement has been a long hard struggle for both creative and media agencies. There seem to have been two main problems: ...

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Ofcom gives green light to product placement on British TV

According to Media Week it has anyway, which (if the case) is a good old-fashioned scoop. Commercial broadcasters, especially ITV, have been pushing hard for product placement to be allowed in the UK, their pleas becoming even more heartfelt as ...

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Internet guru Mary Meeker asks: where are the iconic online campaigns?

And there aren’t a lot of them are there? Mary Meeker is the Morgan Stanley analyst whose views on the internet drive investment into (and out of) internet companies. Her point here is that online advertising, for all its growing ...

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Revenues and profits up but still nobody loves ITV

That’s not quite true, shareholders will be pleased that the price is up nearly 50 per cent year on year and that the company has reported an 11 per cent rise in revenues for the first nine months of 2010 ...

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Adam & Eve goes heavy on the emotion for John Lewis Christmas cracker

Well what do you do at Christmas but tug at the heartstrings? At this rate the aforementioned body parts will need a retread come January. Happening London agency Adam & Eve, a 2008 breakaway from RKCR/Y&R won big department store ...

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