Tag Archives: Wunderman Thompson

Perplexed about the metaverse, despite Mark Zuckerberg’s best efforts? Facebook is now Meta of course. Here’s Wunderman Thompson’s chief transformation officer (not CTO, they’re something else) Justin Peyton trying nobly to explain it and its relevance for brands. Actually he ...

WPP’s Wunderman Thompson, which found itself in the news over the sex discrimination case brought by five male former staff members, as added to its diversity and inclusion armoury with the appointment of Sufia Parkar (below) from McCann as EMEA ...

HSBC, one of the world’s biggest banks, has a new “purpose,” you’ll be pleased to hear: opening up a world of opportunity. Thought bankers’ purpose was to make as much money as possible to buy a house in the country/yacht ...

There’s been fair degree of talk recently about the way the big ad holding companies, despite their financial bounceback from the pandemic, are still struggling for growth in their creative operations. Media is driving the numbers even though media agencies ...

Business software firm Sage – which now describes itself as the leader in “cloud business management solutions” – is celebrating small businesses coming out of the pandemic with a big new bus-side campaign from Wunderman Thompson. WT creative director Jo ...

WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition ...

The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: ...

Wunderman Thompson UK has hired Steve Richards as data partner. Richard was managing director of data, consultancy and solutions at Dentsu Data Labs, overseeing a team of 30. Richards (left) reports to reports to UK head of data & insights ...

WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be ...