Tag Archives: Wunderman Thompson

WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition ...

The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: ...

Wunderman Thompson UK has hired Steve Richards as data partner. Richard was managing director of data, consultancy and solutions at Dentsu Data Labs, overseeing a team of 30. Richards (left) reports to reports to UK head of data & insights ...

WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be ...

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...

Former Wunderman Thompson boss and now WPP CEO Mark Read has said agencies need to be quicker off the mark and his old agency has demonstrated just that, producing its first campaign for accounting software giant Sage just a month ...

Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years building the agency, now part of Accenture Interactive. McGrath’s role in stitching creative, data and technology together there is named ...

UK mobile network EE seems to be taking this ‘network envy’ thing seriously – we didn’t much like Kevin Bacon’s launch effort from Saatchi & Saatchi but here’s another, this time from Wunderman Thompson featuring “spoken word artist’ (aka poet) ...

WPP’s Wunderman Thompson has won Hastings Direct, a biggish UK insurance company, following a competitive pitch. Hastings is on Britain’s south coast and named after the seaside town, famously near to the Battle of Hastings (William the Conqueror and all ...