Tag Archives: Wunderman Thompson

HSBC and Purplebricks: poles apart in the persuasion game

HSBC, one of the world’s biggest banks, has a new “purpose,” you’ll be pleased to hear: opening up a world of opportunity. Thought bankers’ purpose was to make as much money as possible to buy a house in the country/yacht ...

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Wunderman Thompson shows its creative creds for Life360

There’s been fair degree of talk recently about the way the big ad holding companies, despite their financial bounceback from the pandemic, are still struggling for growth in their creative operations. Media is driving the numbers even though media agencies ...

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Wunderman Thompson takes Sage on the buses

Business software firm Sage – which now describes itself as the leader in “cloud business management solutions” – is celebrating small businesses coming out of the pandemic with a big new bus-side campaign from Wunderman Thompson. WT creative director Jo ...

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WPP adds to ecommerce offer with retail specialist NN4M

WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s been as good as his word, today snapping up Edinburgh-based mobile technology provider NN4M. This follows the much bigger acquisition ...

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The&Partnership teams with Wunderman Thompson to add Lexus UK CRM

The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: ...

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Wunderman Thompson raids Dentsu Data Labs for data partner Richards

Wunderman Thompson UK has hired Steve Richards as data partner. Richard was managing director of data, consultancy and solutions at Dentsu Data Labs, overseeing a team of 30. Richards (left) reports to reports to UK head of data & insights ...

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Paul Simons: is data grail driving WPP’s shotgun marriages?

Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...

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