Wunderman Thompson UK has hired Steve Richards as data partner. Richard was managing director of data, consultancy and solutions at Dentsu Data Labs, overseeing a team of 30. Richards (left) reports to reports to UK head of data & insights ...
Read More »Wunderman Thompson says it’s cracked the code of brand “inspiration”
WPP’s Wunderman Thompson has been looking into brand growth and reckons the key isn’t awareness or any of those old metrics but whether or not brands are “inspiring.” According to ‘Inspiring Growth’ 725 of customers worldwide want brands to be ...
Read More »Paul Simons: is data grail driving WPP’s shotgun marriages?
Here’s another compelling piece in tribute to the late Paul Simons, an MAA partner. On the agency mergers within WPP and the, possibly alarming, realisation that these days data is driving the agency train. The merging of two entities such ...
Read More »Quick off the mark Wunderman Thompson launches debut campaign for new win Sage
Former Wunderman Thompson boss and now WPP CEO Mark Read has said agencies need to be quicker off the mark and his old agency has demonstrated just that, producing its first campaign for accounting software giant Sage just a month ...
Read More »Wunderman Thompson hires strategy chief Sid McGrath, brings back Quality Street
Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years building the agency, now part of Accenture Interactive. McGrath’s role in stitching creative, data and technology together there is named ...
Read More »Wunderman Thompson gets EE’s ‘Network Envy’ on track
UK mobile network EE seems to be taking this ‘network envy’ thing seriously – we didn’t much like Kevin Bacon’s launch effort from Saatchi & Saatchi but here’s another, this time from Wunderman Thompson featuring “spoken word artist’ (aka poet) ...
Read More »Wunderman Thompson UK wins task to update Hastings Direct insurance
WPP’s Wunderman Thompson has won Hastings Direct, a biggish UK insurance company, following a competitive pitch. Hastings is on Britain’s south coast and named after the seaside town, famously near to the Battle of Hastings (William the Conqueror and all ...
Read More »Covid-19 isn’t the only illness – Wunderman Thompson turns spotlight on Parkinson’s
Amid the ravages of Covid-19 it’s easy to overlook the devastating effect of other illnesses. One such is Parkinson’s and in Australia Parkinson’s NSW and WundermanThompson are launching a campaign to help people spot the symptoms, using the good old ...
Read More »Tamara Ingram quits WPP’s Wunderman Thompson
Tamara Ingram (below) is stepping down as global chair of Wunderman Thompson, after a long career including CEO roles at Saatchi & Saatchi and Grey before she took over at JWT following the Gustavo Martinez affair and prior to JWT’s ...
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