WPP
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Advertisers
Does Tamara Ingram’s elevation to global client czar indicate a new course for WPP?
Who’s the most important suit in a big agency – the CEO or the person who handles the biggest account?…
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Advertisers
WPP beefs up sports offer with new rights agency ESP
WPP is launching a sports rights agency called ESP, representing Manchester City, the England and Wales Cricket Board and NBA’s…
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Agencies
What will WPP do with £42m man Sorrell?
Here we go again: the annual bun fight over WPP boss Sir Martin Sorrell’s pay – he’s the best paid…
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Ad Tech
WPP Ventures invests in content business Refinery29
One of the most interesting bits of WPP is WPP Ventures, its Silicon Valley operation that invests in media, tech…
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Advertisers
Why WPP’s Sorrell will be voting for Labour and ‘Red Ed’
We don’t actually know which party WPP’s Sir Martin Sorrell will be voting for on May 6 but a glance…
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Advertisers
Analyst turns up the heat on holding companies over media agency rebates
The simmering row between advertisers and the big media agency holding companies – which has seen WPP’s MediaCom in Australia…
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Ad Tech
WPP launches new data business Gain Theory
WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it…
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Ad Tech
WPP strikes new data deal with Facebook
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within…
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Ad Tech
WPP’s Sorrell adds to e-commerce armoury with US mobile specialist ActionX
They do say that when WPP’s Sir Martin Sorrell (below) hangs up his boots (or is hauled off to the…
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