Tag Archives: world federation of advertisers

WFA offers new procurement service as its research shows most advertisers are making a hash of it

The World Federation of Advertisers (WFA) is to offer both members and non-members the chance to benchmark their marketing procurement services against some of the world’s biggest advertisers. The aim is to push the value that procurement brings to marketing ...

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World’s biggest advertisers turn to search specialists but use of mobile and social experts lags behind

The World Federation of Advertisers (WFA) has released the results of its latest survey into the way that the world’s biggest advertisers organize, budget and remunerate paid search. The first such survey since 2009 indicates that WFA members – half ...

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How to get the most out of social media fan pages

Researchers Millward Brown and Dynamic Logic with the World Federation of Advertisers (WFA) have researched what people around the world gain by becoming fans of brands, what global marketers expect from social media and what drives most value for both ...

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Have you ever read a bigger load of self-justifying rubbish? This is the World Federation of Advertisers on procurement

Procurement used to be the prerogative of pimps or procurers, revenue maximisers for prostitutes. Now of course it means the function in client companies of (among many other things) buying marketing services and is probably the main reason why relations ...

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