Tag Archives: world cup

Ofcom lets ITV off the hook over Gerrard World Cup goal blunder

Ofcom, so often the scourge of commercial media, has taken a surprisingly lenient approach to ITV’s monumental blunder during the World Cup when ITV HD viewers missed Steven Gerrard’s goal against the USA and instead found themselves watching a commercial ...

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Nationwide finally calls time on England football

The Nationwide Building Society, by far the biggest such entity in the UK, has confirmed that it is not to renew its £20m sponsorship of the England football team. £20m doesn’t sound that much but, given that the Football Association ...

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Twitter marketing trials attract Disney and Coca-Cola

Twitter is cranking up its ad revenue and business sales generation efforts with the launch of @earlybird, a limited-time deals feed which provides time-sensitive offers from advertisers. Already it has signed up Disney, which is using @earlybird for a two-for-one ...

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Global advertising went boom, boom, boom in Q1 says Nielsen

The first quarter of 2010 might seem a long time ago now but Nielsen, the biggest market research outfit in the world, is claiming that global ad expenditure rose by a perpendicular 12.5 per cent in the period – which ...

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Adidas leapfrogs Nike in World Cup stakes – but is it all balls?

Well in Adidas’ case it seems to be, with its controversial Jabulani ball accounting for much of the online buzz that has allowed it to overtake ‘ambush’ marketer Nike as the most recognised sport brand. Adidas is an official sponsor ...

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Wrong supermarket ad knocks Brazil out of the World Cup

This isn’t the first time the wrong ad has been run, nor the last no doubt, but Brazilian newspaper Folha de Sao Paulo has placed itself high up the list of major cock-ups. The day after Brazil’s comfortable World Cup ...

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Brands try to get some mileage out of England defeat

As the nation mourns, with some disgust, the end of England’s hopes in the World Cup, smart brands who know there’s always plenty of potential for a bit of speedy tactical branding, whatever the result, were quickly out of the ...

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