Tag Archives: world cup

Ofcom lets ITV off the hook over Gerrard World Cup goal blunder

Ofcom, so often the scourge of commercial media, has taken a surprisingly lenient approach to ITV’s monumental blunder during the World Cup when ITV HD viewers missed Steven Gerrard’s goal against the USA and instead found themselves watching a commercial ...

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Nationwide finally calls time on England football

The Nationwide Building Society, by far the biggest such entity in the UK, has confirmed that it is not to renew its £20m sponsorship of the England football team. £20m doesn’t sound that much but, given that the Football Association ...

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Twitter marketing trials attract Disney and Coca-Cola

Twitter is cranking up its ad revenue and business sales generation efforts with the launch of @earlybird, a limited-time deals feed which provides time-sensitive offers from advertisers. Already it has signed up Disney, which is using @earlybird for a two-for-one ...

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Global advertising went boom, boom, boom in Q1 says Nielsen

The first quarter of 2010 might seem a long time ago now but Nielsen, the biggest market research outfit in the world, is claiming that global ad expenditure rose by a perpendicular 12.5 per cent in the period – which ...

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Credit Agricole, Quick drop French football team

The Eurozone is in crisis, not because of dodgy finances but because of the lamentable performances of its so-called ‘big’ football teams. La belle France is leading the way after the extraordinary row following sulky striker Nicolas Anelka’s half-time description ...

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Will Hyundai get its money back for ITV World Cup howler?

Those people watching ITV’s transmission of the England v USA World Cup match in high definition on Saturday (1.5m out of 15m at the time) would have been unpleasantly surprised to see the hapless broadcaster cut to a Hyundai ad ...

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World Cup sponsor Mars cries foul over Nestle Kit-Kat ad

Mars says it will sue Nestle over this Kit-Kat ad which, it claims, shows that Kit-Kat is passing itself off (I believe that’s the phrase) as a World Cup sponsor – which Mars is and Nestle isn’t. And it’s a ...

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Marketers hedge bets on World Cup promotions

In a world where you can place and offset a bet on just about anything with anyone, it’s maybe no surprise that marketers are turning to risk insurers and even bookmakers to hedge their exposure to the results of their ...

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