Tag Archives: world cup

Credit Agricole, Quick drop French football team

The Eurozone is in crisis, not because of dodgy finances but because of the lamentable performances of its so-called ‘big’ football teams. La belle France is leading the way after the extraordinary row following sulky striker Nicolas Anelka’s half-time description ...

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Robbie Earle sacking highlights success of ambush marketing ploys

Another triumph for ambush marketing with the Dutch beer brand Bavaria smuggling 36 women all dressed in orange into the Holland vs Denmark World Cup match, under the noses of FIFA and Budweiser, the official beer sponsor at the event. ...

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FIFA crisis as World Cup sponsors miss out

The World Cup in South Africa will generates billions in income for organisers FIFA but the main World Cup sponsors – Adidas, Coca-Cola, Emirates, Hyundai, Visa and Sony – will be looking hard at the $40m a year (they pay ...

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Will Hyundai get its money back for ITV World Cup howler?

Those people watching ITV’s transmission of the England v USA World Cup match in high definition on Saturday (1.5m out of 15m at the time) would have been unpleasantly surprised to see the hapless broadcaster cut to a Hyundai ad ...

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World Cup sponsor Mars cries foul over Nestle Kit-Kat ad

Mars says it will sue Nestle over this Kit-Kat ad which, it claims, shows that Kit-Kat is passing itself off (I believe that’s the phrase) as a World Cup sponsor – which Mars is and Nestle isn’t. And it’s a ...

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World Cup curse hits Theo Walcott and M&S

It was ever thus, pick a player to feature in your World Cup ad and you can almost guarantee that they’ll be dropped from the final squad, be injured or be arrested for nicking pennies from a charity box. Marks ...

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Marketers hedge bets on World Cup promotions

In a world where you can place and offset a bet on just about anything with anyone, it’s maybe no surprise that marketers are turning to risk insurers and even bookmakers to hedge their exposure to the results of their ...

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The top ten best World Cup ads so far?

Our thanks go to the indefatigable folks at Media Asia who have sifted their way through dozens, maybe hundreds of World Cup ads to bring you their top ten. An exhausting process with some pretty exhausting ads. Some old faves ...

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