WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”

May 30, 2022 Comments Off on WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”

Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in ...

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home campaign

July 2, 2020 Comments Off on World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home campaign

The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 ...

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WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home campaign

Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?

Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study

Leagas Delaney ups tech game with Welsh from Wunderman