Tag Archives: Willie Walsh

More problems for Branson empire as Virgin Atlantic boss Steve Ridgway quits

It hasn’t been a good year for Richard Branson and his Virgin empire and now he has suffered another blow with the departure of long-serving Virgin Atlantic boss Steve Ridgway. Virgin Atlantic is still reeling from the purchase of small ...

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Former BA marketer Kerris Bright appoints Euro RSCG to find a lavatory solution for Ideal Standard

We’re paraphrasing a bit here but Ideal Standard (now led by former British Airways marketer Kerris Hughes) has appointed Euro RSCG in London to handle ‘integrated marketing communications.’ Ideal Standard is best-known for its porcelain lavatories but it now describes ...

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BA’s Walsh shoots down new airport ‘Boris Island’

British Airways may not be the brand it was when the Saatchi brothers landed Manhattan at Heathrow nearly 30 year ago. But as national flag carrier, it still packs a punch: it’s still the largest UK airline based on fleet ...

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Here’s a sneak preview of BA’s long-awaited new ad campaign – well a bloke in a leather helmet anyway

British Airways’ long-awaited big new branding campaign from Bartle Bogle Hegarty is due to launch of September 21 – at 11am on Facebook, interestingly – and here’s a sneak preview of what it contains. Well, as you can see, it’s ...

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BBH survives British Airways review to handle autumn brand relaunch

I didn’t know British Airways, now part of International Airlines Group with Iberia, had been reviewing its account but that seems to be the implication of this report in Marketing. It’s not so surprising really as BA has found advertising ...

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Same old Virgin Atlantic or a well-aimed shot at BA?

You know what you’re going to get from Virgin Atlantic advertising, leggy models in red shoes impersonating cabin staff from the days when ‘trolley dollies’ was an accurate way to describe them. And you would expect no less from Sir ...

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