Tag Archives: wieden+kennedy

The jewels in the crown – the world’s top indie agencies are Wieden+Kennedy, Droga5 and Germany’s Jung von Matt

Which, strangely enough, were the three top agencies in the Cannes awards list of top indie agencies. I was actually going to put Mother third in this list despite a disappointing Cannes (the judges obviously didn’t get Ikea, reasonably probably) ...

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First Effie Index shows big names top ad effectiveness charts

Which is what you’d expect really but it’s reassuring to know that Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola (all its brands presumably) haven’t been wasting all that marketing money. And neither have single brands McDonald’s, Pepsi, Coca-Cola, Chevrolet ...

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This is a bit better from Mother as it pitches Stella against Heineken’s ‘open your world’

Stella Artois is trying desperately to recapture its decades-old position as a premium lager and new agency Mother has been going down the Lowe & Partners route by emphasising its ‘Frenchness,’ even though it’s Belgian (or was). Heineken’s ‘open your ...

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All-conquering Old Spice limbers up for Cannes with D&AD awards haul

You can’t win the Cannes Lions Film Grand Prix two years’ running with the same campaign can you? If you can Wieden+Kennedy Portland’s Old Spice campaign (‘the man your man could smell like’) will give it a good shot as ...

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Crispin Porter loses Diageo’s Jose Cuervo tequila

Crispin Porter+Bogusky may have been voted Ad Age’s Agency of the Decade just 18 months ago but since then the MDC-owned creative hotshop has not had the best of times. It recently lost $300m Burger King to Dentsu’s Mcgarrybowen and ...

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