Tag Archives: wieden+kennedy

Goodby’s Eric Vervroegen charged with boosting Publicis global creative

Creativity is king at the moment and Publicis Worldwide, the world’s number three agency network, has been a bit short of it recently. So the Publicis Groupe-owned giant has lured Belgian Eric Vervroegen from Omnicom’s Goodby Silverstein & Partners in ...

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Here’s the latest bit of animated genius from Coke and W+K Amsterdam – but it wouldn’t work with real people would it?

Coke’s ‘Happiness Factory’ campaign moves on apace with this epic from Wieden+Kennedy Amsterdam (and animators to the stars Pysop) and it’s all incredibly brilliant. But if they tried to execute this script with real (actor) people it would never get ...

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Wieden+Kennedy in macho fan mode with ESPN ‘Decent Proposal’ ad

Few agencies have done more to inflict sports mania on the world than Wieden+Kennedy Portland, handmaiden to the global rise of Nike. So W+K New York’s tenure of Disney’s all-conquering ESPN sports channel is hardly a surprise and in its ...

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London riots force Levi’s to postpone ‘go forth’ campaign rollout into UK

The current fashion for edgy, docmentary-style imagery is particularly popular at Wieden+Kennedy, for Nike and now for Levi’s in its global ‘go forth’ campaign, but sometimes reality has a habit of imitating art, if such it be. Levi’s has decided ...

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Chrysler rides the Eminem wave with ‘Lose Yourself’ charity music track

Lose yourself is the Eminem song used in the Super Bowl version of Chrysler’s ‘Born of Fire’ ad featuring the Detroit-born rapper. The Wieden+Kennedy commercial helped the Fiat-owned car company shift 40,000 Chrysler 200s in July so it’s riding the ...

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Fiat 500 drives back into the US to Jailhouse Rock

Not very much of the Elvis Presley classic alas but the opening few bars herald the return of Fiat (the new owner of Chrysler of course) to the US market with its cute Fiat 500, its revamp of 1957’s iconic ...

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