Tag Archives: wieden+kennedy portland

Here’s the strategy for Wieden’s new campaign for Ivory Soap

Well this is the strategy (99.44 pure soap) although the actual TV campaign for Procter & Gamble’s iconic Ivory Soap from Wieden+Kennedy Portland will clearly be different (it features a family apparently). ‘When dirt changes its formula so will we’ ...

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Will new Old Spice guy Fabio be as successful as Mustafa?

Ageing playboy Fabio seems to be the new face of Procter & Gamble’s Old Spice, taking over from the phenomenally successful, multi-award winning Old Spice guy Isaiah Mustafa. But Wieden+Kennedy Portland seems to be being a bit cautious about this, ...

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Nike’s Write the Future ad from W+K Amsterdam wins Cannes Film Grand Prix – what a terrible decision

There isn’t anything wrong with the ad (apart from the emphasis on British footballer Wayne Rooney who has so far failed to set the World Cup alight) but it’s exactly what you’d expect from Wieden+Kennedy Amsterdam for Nike’s regular World ...

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