Some big global brands seem to be finding the lure of Amsterdam irresistible. Diageo recently chose 72andSunny Amsterdam to handle Axe and now Mondelez International has chosen Wieden+Kennedy Amsterdam to handle chocolate brand Milka. The account moves from Crispin Porter’s ...
Read More »Cheeky travel firm Booking.com essays ‘Booking Right’
The saucy crew at Booking.com (alias Wieden+Kennedy Amsterdam) have produced another opus which will have some viewers all-a-splutter. This one’s called ‘Booking Right.’ It’s not quite as puntastic as some recent efforts and seems to be trying to be good; ...
Read More »W+K Amsterdam takes on the Americans at their own game for new Booking.com app
Booking.com is causing quite a stir in the travel market and now it’s launching a new ‘personalised’ app Booking Now so people can find a room in a hurry. The campaign breaks in US but will surely surface elsewhere. Agency ...
Read More »Matt Williams: why Booking.com is a booking good ad
In advertising there are a couple of things you can guarantee during the first few weeks of the year. Firstly, every agency in town will be magically pulling new clients out of thin air to add on to their new ...
Read More »Heineken is the Cannes ‘creative marketer of the year’
Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s and Coca-Cola. Which tells its own story really; be a big and consistent advertiser and this particular gong will come ...
Read More »Tesco Mobile welcomes Dave Lewis with a ‘rock parrot’
Tesco’s new CEO Dave Lewis was parachuted in from Unilever’s Personal Care division yesterday, telling staff and anybody else who was listening (lots of investors) that he was determined to stem its market share woes (its share of the UK ...
Read More »Heineken’s world morphs into ‘Open Your City’
You know where you are with Heineken: it runs a global campaign by taking its characters around the world – seemple. Now it’s ‘Open Your World’ campaign has, accordingly, morphed into ‘Open Your City’ with our hero pursuing a, possibly ...
Read More »Booking.com goes ‘Brianless’ – or is that ‘Brainless?’
Booking.com is trying to encourage women to holiday on their own – without ‘the man in their life.’ So Wieden+Kennedy Amsterdam has produced this global effort ‘Booking Brianless’ (Brian being the name of choice these days for men you’d sooner ...
Read More »Heineken plays the joker again in ‘Odyssey’ campaign
Heineken has taken wackiness to new heights in a number of recent campaigns (heights if you like them) and its newest, ‘The Odyssey,’ from Wieden+Kennedy Amsterdam keeps up the good work (if you..). Apparently some social media types have questioned ...
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